Deepa Lakhani: We design unique and distinctive hand-embroidered accessories.
BND: How long have you been in business?
Lakhani: Since 2006. Almost 10 years! This year marks our 10-year anniversary!
BND: Did you start with a formal business plan? If not, how did you lay the groundwork for your business?
Lakhani: Necessity is the mother of invention. We knew we had to support all our embroiderers that had supported us over the years. The universe planned the rest.
BND: How did you finance your endeavors, both initially and as your business grew?
Lakhani: We got a credit card loan for $11,000 at zero percent interest, for 12 months. The loan was paid off at the end of 12 months. The business has sustained itself since then.
BND: How much did you invest personally?
Lakhani: We did not need to, as we reinvested the earnings from the business.
BND: Is your business today what you originally envisioned at the outset, or has it changed significantly over time?
Lakhani: Our business has changed significantly since its inception.
BND: What are some lessons you've learned? Is there anything you would've done differently?
Lakhani: We have learned that change is the only constant in life and it is imperative to evolve constantly to cater to the current, ever-growing demands of your industry. We would not do anything differently.
BND: What were the most important factors that contributed to your success?
Lakhani: Loving what we do and making our customers our topmost priority. We remember where we started and ensure that we give back.
BND: What are the next steps you want to take as a business owner? How do you see yourself achieving those goals?
Lakhani: We want to continue on our journey toward a more sustainable and ethical fashion industry. We are working on educating our embroiderers so that they invest their earnings wisely and safeguard their futures.
BND: What is your best advice to someone with a great business idea who is ready to give it a shot?
Lakhani: Believe in yourself and give it your best shot. Success will definitely be yours.